In the classic sense, audits examine whether processes, requirements and guidelines meet specific standards. Such an investigation process is often carried out as part of a quality management system.
The invendo quality audits provide you with a holistic overview of the quality, effectiveness and cost efficiency of your media accounts as well as a clear recommendation for action in the form of a detailed action plan.
We offer quality audits for digital media platforms such as:
→ Google Ads → Social media advertising (Facebook & Instagram, TikTok & Pinterest)
→ Programmatic Buying (DV360, AdForm, TheTradeDesk, Xandr, etc.)
→ Affiliate marketing
We also audit agencies' media plans (classic & digital) with regard to goals, KPIs or implementation of strategic plans.
What are the reasons for implementing a quality audit:
If you don't achieve the defined goals in a channel and the results of the campaigns optimize Would like to.
If you want to verify that campaigns and accounts meet the latest standards.
If you want to objectively audit your agency or team.
If, as a result of staff changes, you a overview needs about the status quo and continues to quality want to secure and improve your advertising efforts.
With our quality audits, you get better results, save media budget, get a independent Expert opinion and can further expand the knowledge in your company.
We analyse your media goals with regard to your corporate strategy and create a target derivation for the individual channels.
Together with you, we define the appropriate KPIs to individually measure the success of the measures for your company.
Holistic strategies are derived from the defined goals. Specific channel strategies follow the overarching strategies for taking into account the individual characteristics of channels or platforms.
You will receive an optimal structure of account and campaign setups to achieve the defined goals.
The technical setup and tracking are checked to see whether the KPIs can be measured at all. You get an insight into the data generated in terms of security and data protection, but also with regard to your target groups and your data strategy. We will also check whether you can save costs and time as part of automation with tools.
After a free initial alignment and briefing, the current situation is first analysed.
After the analysis, an individual offer is prepared. After approval of the offer, the audit is carried out. Depending on the scope and task, this can take between two and four weeks.
You will receive regular updates during the audit process. After finalization, we will present the results to you and your team in detail in a personal appointment.
“Working with Jan and team is great! The team is not only characterized by great competence, but also by great consulting services, great support and great project management. The team goes through the topics down to the smallest detail and promotes the topics proactively and in a highly organized manner. You can always rely on the team and I knew that our issue was in the best hands.”
— Marina Uhlhaas, DPDHL Group
Unser Co-Founder Philipp Höntsch bringt aufgrund seiner langjährigen Agenturerfahrung eine große Expertise an der Erarbeitung maßgeschneiderter Strategien, die auf Deine Ziele einzahlen mit.
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Dunkelnberger Straße 39
42697 Solingen
Deutschland
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